“Cultural Heritage is an expression of the ways of living developed by a community and passed on from generation to generation, including customs, practices, places, objects, artistic expressions and values”

Unesco 2019

Young people have grown up digitally native, Metropolis embraces open and innovative digital practices, this is epitomised by the digital interactive city maps of each chosen region, which have been produced and individually adapted by the corresponding project partners. By presenting information in a medium recognised by young people, the project aims to increase engagement with regions’ industrial heritage. Furthermore, this engagement with both cultural heritage and new digital technology is driven by a desire to address social inclusion within the chosen areas.

The partnership recently met in October in Bradford 2019, United Kingdom for their third transnational meeting with prior meetings in Nicosia, Cyprus and Fürth, Germany. The partnership discussed the culmination of Intellectual Output 1 and the beginning of Intellectual Output 2, the meeting included a platform demonstration with the hotspot locations for Bradford.

*Image of the Metropolis city map guide*

Output 1 consisted of the development of the methodology for desk and field research, interview research with experts in the field of cultural and industrial heritage and the identification of hotspots locations for the City Map Guides drawing out case study examples and summarising historic and future developments.

Intellectual Output 2 will produce the interactive maps. This will include developing “heritage trails”, unlocking geo-specific information (photos, factsheets) about the city labour market and industrial heritage.

*The Midlands Hotel, Bradford content page on Metropolis City Map*

Throughout all meetings and work on the project, we always keep in mind that the foundation of the project is that cultural heritage, provides memory and a retrospective on past developments and achievements, whilst also offering a reflection on our present identity as wellbeing source of inspiration for the future.

Landmrk is an app-free mobile web platform that enables you to position digital content in set places in the real world that we refer to as hotspots. Users access the platform via a web link, at which point they access an introductory page and are then moved to a map that shows both their position and those of the hotspots. When they have made their way to a hotspot, they can unlock the content, and when they leave it is locked.

How it works


Create fully branded campaigns using our intuitive interface and get your content on the map (either directly through the mobile web or as part of a pre-existing app)


Promote your campaign URL, enabling users to activate your branded map and hotspots via Landmrk


Present your content and produce experiences that directly engage your audience in clearly defined physical locations


Track performance and engagement using our dedicated analytics suite, optimising the experience based on hard data

Landmrk are an associated partner in the Metropolis project bringing their expertise in new technology. Utilizing Geo-Mapping technology the project will produce interactive city guides to be used by young people. This will act as an incentivised , immersive experience which will get young people out of the classroom in order to explore their city.

Young people have grown up as digital natives, there is an expectation amongst this cohort that learning should be delivered using digital technology, something which current teaching practices do not always address. Similarly, this generation are used to playing online games in their free time, Consequently by embracing game based learning approaches, information will be deliver in a innovative fun way and so the engagement of young people will be increased.

Updated: May 29, 2019

The decline of many traditional industries across Europe during the last half a century has had a profound effect on many urban areas struggling to free themselves from an image of a location in post-industrial decline. This decline and the negative stereotypes which are generated by this, has come to define these locations. This has had a particularly great impact on young people considering their options for further education and future careers. They have grown up since the decline set in which means they are all too quick to dismiss their local area as one with little going for it.

Using the European Year of Cultural Heritage, as a catalyst to challenge these negative stereotypes around areas of industrial decline; Metropolis is an Erasmus + funded project that links cultural Heritage to the Jobs of the Future. The objective of the project is to provide an innovative digital resource for guidance professionals that will help young people learn about the employment potential in post-industrial areas through an engagement with the past.

The platform will challenge young peoples’ stereotypes of their local area by highlighting the value of industrial heritage. Through interactive city maps, young people will be able to explore their local area and gain a better understanding of the legacy of the industrial past and an insight into the jobs of the future. A project transnational team from Germany FAU, Italy CESIE, Cyprus Euroculture, Belgium Monceau-Fontaines and England Aspire-igen and CHY Consultancy will develop this platform

The transnational team have met twice in Germany and recently in Cyprus with a series of research activities have been carried out, to map the cities being explored in the digital tool both in terms of the cultural heritage to be used and the information about future job trends.

This research will feed into the content of the app, as well as provide a standalone offline tool for use by advisors, schools etc.FAUs’ research has led the focus on Further Strasse a centre of industrialisation in the past in Furth Germany. Monceau-Fontaines have focused on around Le Bois du Cazier museum an industrial heritage and coal mining museum in the City of Charleroi. Eurocultures’ research has differed to other partners with Cyprus being a small country the project brief has adapted to map the whole country instead of just a local town with a heavy focus on the service industry.

Aspire-igen research has led to several collaborations with local civic groups and the Bradford metropolitan council. The Bradford council run project Bradford City Centre Townscape Heritage Scheme has been an invaluable tool in mapping out the city with its own aims to restore old industrial buildings to former glory with new business. CESIE research has focused on Palermo city centre which is a centre for employment in the region of Sicily. Palermo has been chosen as a city for focus to create a pull factor to get young people to come from the rural areas of Sicily who have never been to Palermo city centre.

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